Sales & Lead Generation · Growing
Clay
Infrastructure to get any data, run agentic workflows, and launch GTM plays.
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- Domain Rating by Ahrefs
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DR checked 2026-10-03, last changed 2026-10-03.
Overview
Platform for GTM teams to access data sources, run AI workflows, and automate growth campaigns.
FAQ
- What is Clay?
- Clay is infrastructure for go-to-market teams to access premium data sources, run AI research agents, and automate growth workflows. It provides access to 150+ data sources, AI agents that research companies and people, workflow orchestration capabilities, and execution tools for email, ads, and more.
- What kinds of companies use Clay?
- Clay is used by GTM teams of all sizes, from startups to enterprises. Customers include companies like OpenAI, Uber, Anthropic, Intercom, Rippling, and Vanta. Teams use Clay for prospecting, enrichment, lead scoring, outbound campaigns, and ABM.
- What tools does Clay integrate with?
- Clay integrates with major GTM and data tools. It can sync ad audiences to LinkedIn, Meta, and Google, integrates with email sequencing tools, connects to CRM systems for enrichment, and works with AI tools via API and CLI plugins for custom workflows.
- How much does Clay cost?
- Clay offers a free plan with 500 actions per month. Paid plans start at $167/month for Launch (15,000 actions), $446/month for Growth (40,000 actions), and custom pricing for Enterprise. All plans include data credits and access to features like Claygent AI, data enrichment, and workflows.
- What results have customers achieved with Clay?
- Customers report significant improvements including Intercom growing outbound pipeline by 140%, Anthropic 3x'ing enrichment rate, ElevenLabs increasing SQLs by 50%, Rippling 2x'ing cold email performance, and Mistral AI reducing TAM mapping time from 2 months to 10 days.
Key features
- AI research agents (Claygents) for company and people research
- Data marketplace with 200+ data providers
- Workflow orchestration and automation
- CRM enrichment and lead scoring
- Email sequencer for automated outreach
- Ad audience sync to LinkedIn, Meta, and Google
- Intent and signals tracking
- TAM sourcing and account research
- Multi-provider data waterfall enrichment
- API and CLI agent plugin for custom workflows
Pricing
Free plan with 500 actions/month; Launch plan starting at $167/month with 15,000 actions/month; Growth plan starting at $446/month with 40,000 actions/month; Enterprise plan available on custom pricing.
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Link metrics
| Metric | Value | Change |
|---|---|---|
| Trust Flow | 42 | no change since last check |
| Citation Flow | 59 | no change since last check |
| Referring domains | 8,606 | no change since last check |
| External backlinks | 495,086 | no change since last check |
Top topic: Society/People (39). Checked 3 Oct 2026, changed 3 Oct 2026. Link data by Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.
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