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Clay vs Smartlead

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Clay compared with Smartlead
DetailClaySmartlead
What it doesInfrastructure to get any data, run agentic workflows, and launch GTM plays. Cold Email Software for Sales Teams That Run Outbound at Scale
StageGrowing Established
FoundedNot given Not given
Based inNot given Not given
Pricing modelfreemium freemium
PricingFree plan with 500 actions/month; Launch plan starting at $167/month with 15,000 actions/month; Growth plan starting at $446/month with 40,000 actions/month; Enterprise plan available on custom pricing. Free trial available with no credit card required. Paid plans start at $39/month (Base) and go up to $379/month (Unlimited Prime). Annual billing saves 17% across all plans. Add-ons available for SmartSenders, SmartDelivery, SmartDialer, Email Verification, and SmartServers.
Key features
  • AI research agents (Claygents) for company and people research
  • Data marketplace with 200+ data providers
  • Workflow orchestration and automation
  • CRM enrichment and lead scoring
  • Email sequencer for automated outreach
  • Ad audience sync to LinkedIn, Meta, and Google
  • Intent and signals tracking
  • TAM sourcing and account research
  • Multi-provider data waterfall enrichment
  • API and CLI agent plugin for custom workflows
  • Unlimited mailboxes
  • AI-powered email warmup
  • Deliverability infrastructure
  • Unified Master Inbox
  • AI agents for GTM automation
  • Integrated CRM
  • Email verification
  • White-label platform
What makes it different
  • Access to 150+ premium data sources in one platform
  • AI agents that understand your business context
  • Common data layer for GTM and AI tool orchestration
  • Waterfall enrichment combining multiple data providers
  • Enable GTM engineers to build autonomous growth systems
  • Unlimited mailboxes included in all plans at no extra cost
  • Dedicated deliverability infrastructure optimized for cold email
  • Unified master inbox for entire revenue cycle management
  • AI agents that automate full sales cycle without coding
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)80 no change since last check77 no change since last check
Trust Flow (Majestic)4235
Citation Flow (Majestic)5957
Referring domains (Majestic)86067770

6 details filled in for both companies.

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