What are the plans and which one is right for me?

Apollo offers four plans: Free for exploring or light usage, Basic for individual sellers with email sequencing, Professional for full-time reps with higher credits and AI features, and Custom for teams needing custom volumes and advanced security. A free trial gives access to most features before committing.

Does Apollo work for large enterprises?

Yes. Apollo works with Fortune 500 companies and large enterprises including Intel, AT&T, Adobe, SAP, and Shopify. For complex requirements around integrations, security, and governance, a Custom plan is recommended.

Is Apollo a good fit for small businesses?

Yes. Apollo is built for companies of all sizes. Even at entry-level pricing, you get unlimited email addresses, a full sequencing platform to automate outreach, and pipeline tools to manage deals and track engagement.

How does the credit system work?

Apollo uses credits as currency to perform activities. Credits give access to emails, phone numbers, email warmup, and AI-researched data. Credits are pooled across your team and granted upfront each billing cycle, resetting at the end of the period without rollover.

Can I cancel, upgrade, or downgrade anytime?

Yes. Upgrades take effect immediately. Downgrades also take effect immediately but refunds are not issued for unused time. Cancellations take effect at the end of your current plan term.

CRM

Apollo.io

AI go-to-market system that combines data, intelligence, and execution

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Apollo is an AI-powered go-to-market platform that unifies B2B contact data, intelligence agents, and sales execution tools to help teams find and win

Overview

A look at apollo.io

Apollo is the AI go-to-market system that combines data, intelligence, and execution in one connected platform. The system unifies 240M+ B2B contacts and 30M+ accounts with AI agents that research prospects, build lists, write outreach, and book meetings, all connected to execution tools including a workspace, email sequencing, and integrations with existing sales tools.

The platform is built on three core layers: Data (240M contacts, 30M companies, unified with internal and third-party signals), Intelligence (AI agents trained on company playbooks and buying signals), and Execution (Workspace, Apollo Anywhere for working in existing tools, and Builder Studio for custom systems).

Apollo is trusted by over 600,000 companies worldwide, from startups to Fortune 500 enterprises including Intel, AT&T, Adobe, SAP, and Shopify. The platform supports small businesses through custom enterprise deployments with features like call recording, parallel dialing, GDPR compliance, and SOC 2 Type II certification.

Feature notes

240M+ B2B contacts and 30M+ company database
AI agents for research, list building, and outreach
Email sequencing and automation
Parallel dialer for calling
Call recording and conversation intelligence
200+ integrations with existing tools
Apollo Anywhere to work from CRM and chat tools
Waterfall enrichment for complete records
Buying signals and intent data
GDPR, CAN-SPAM, and compliance tools

Pricing

Pricing model: Freemium

Free plan available. Paid plans include Basic (individual sellers with email sequencing), Professional (full-time reps with higher credits, AI features, call recording), and Custom (enterprise with SSO, advanced security, dedicated support). Credit-based system with plans including 240M contacts dat

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Apollo.io at a glance

Community votes: 0
Followers: 0
Founded: 2015
HQ: United States
Stage: Established

Apollo.io metrics

Inspection sheet for apollo.io: Ahrefs Domain Rating and Majestic link metrics, with the delta since the last inspection.
Metric	Value
Domain Rating	85 no change since last check
Trust Flow	31 no change since last check
Citation Flow	53 no change since last check
Referring domains	15,362 no change since last check
External backlinks	352,150 no change since last check

Domain Rating by Ahrefs inspected 6 Nov 2026, adjusted 1 Nov 2026. Primary topic: Business/Financial Services (29). Majestic inspected 1 Nov 2026, adjusted 1 Nov 2026. Link data: Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.

Apollo.io domain diagnostics

Run through the diagnostics

Public RDAP record, last read 6 Nov 2026, 17:06 UTC.
Domain age	8 years
Registered	9 Jan 2018
Expires	9 Jan 2027
Registrar	Cloudflare, Inc
DNSSEC	Not signed

Run the full check on apollo.io

Apollo.io post-launch diagnostics

Measured after Apollo.io went live on Launching Pro on 1 November 2026.

Domain Rating (Ahrefs): 85 no change since launch; 85 at launch (1 Nov 2026), 85 on 6 Nov 2026
Trust Flow (Majestic): 31; First measured 1 Nov 2026
Referring domains (Majestic): 15,362; First measured 1 Nov 2026

Day 5 since launch. Next receipt: day 30, 1 Dec 2026. The figures report a change; they do not say what caused it, and many things can. No figure here is a guess.

Biggest gains on Launching Pro

Team

Tim ZhengFounder
Ray LiChief Technology Officer

Launch tips, free to read

The playbook on Launching Pro lists what to prepare, what to post on launch day and where else to list your product.

Before the day
Launch day
That week
Beyond launch

See the launch playbook

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FAQ

What are the plans and which one is right for me?: Apollo offers four plans: Free for exploring or light usage, Basic for individual sellers with email sequencing, Professional for full-time reps with higher credits and AI features, and Custom for teams needing custom volumes and advanced security. A free trial gives access to most features before committing.
Does Apollo work for large enterprises?: Yes. Apollo works with Fortune 500 companies and large enterprises including Intel, AT&T, Adobe, SAP, and Shopify. For complex requirements around integrations, security, and governance, a Custom plan is recommended.
Is Apollo a good fit for small businesses?: Yes. Apollo is built for companies of all sizes. Even at entry-level pricing, you get unlimited email addresses, a full sequencing platform to automate outreach, and pipeline tools to manage deals and track engagement.
How does the credit system work?: Apollo uses credits as currency to perform activities. Credits give access to emails, phone numbers, email warmup, and AI-researched data. Credits are pooled across your team and granted upfront each billing cycle, resetting at the end of the period without rollover.
Can I cancel, upgrade, or downgrade anytime?: Yes. Upgrades take effect immediately. Downgrades also take effect immediately but refunds are not issued for unused time. Cancellations take effect at the end of your current plan term.

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