CRM
Sabbaq
WhatsApp AI lead desk for Dubai real estate brokerages
Sabbaq is a WhatsApp AI assistant that replies to property buyer enquiries in Arabic and English, qualifies leads, and routes them to the right agent for
Overview
A look at getsabbaq.com
Sabbaq is a WhatsApp-based lead management system designed for Dubai real estate brokerages. It automatically replies to buyer enquiries from Property Finder, Bayut and Dubizzle in Arabic or English within seconds, qualifies leads by asking four to six key questions about their buying intent and preferences, and routes qualified leads to the appropriate agent based on area, language and availability. The system includes a 5-minute SLA alarm to ensure no lead is left unattended, and offers a 7-day free trial with every plan where agents approve all AI replies before they are sent to buyers.
Feature notes
- Instant WhatsApp replies in Arabic and English within 1-2 seconds
- Lead qualification through 4-6 guided questions
- Intelligent routing by area, language and agent availability
- 5-minute SLA alarm for missed leads
- Shadow mode for agent approval of all replies during trial
- CSV listing integration for intelligent answers
- Webhook integration to CRM systems
- Multi-language support with Arabic and English
- Lead analytics and dashboard reporting
Pricing
Pricing model: Free trial
Starter $199/month, Growth $399/month, Scale $799/month, Enterprise from $1,349/month. Every plan includes a 7-day free trial. Annual billing available at 10 months for 12 ($1,990, $3,990, $7,990).
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FAQ
- How fast should a Dubai real estate agency reply to Property Finder and Bayut leads?
- Aim for minutes, not hours. Property Finder's SuperAgent badge asks for WhatsApp replies within 2 hours, and Bayut's Responsive Broker badge within 4 hours. A B2B SaaS study links replies within five minutes to 32% close rates, against 12% after a day.
- What if an AI assistant tells a buyer something wrong?
- Sabbaq limits what it's allowed to say: it answers only from the agency's own listing data, and hard rules in code stop it from negotiating price, giving legal or mortgage advice, or confirming a viewing without an agent. During shadow mode, an agent approves every reply first.
- Does Meta charge for AI replies on WhatsApp?
- Yes. Since 1 October 2026, replies written by a third-party AI are service messages, charged like human agent replies: per delivered message, after 1,000 free a month per number. For a UAE buyer that's about $0.0157 per reply.
- How do you route property leads to agents by area and language?
- Sabbaq matches on both area and language first: an Arabic enquiry about Dubai Marina goes to an Arabic-speaking agent who covers the Marina. If nobody matches both, it matches on area, then language, then round-robin, so the work stays fair.
- Is there a lock-in contract?
- No. Monthly plans run month to month; cancel any time, with no notice, by emailing hello@getsabbaq.com. Annual billing is 10 months for 12, with no pro-rata refund on cancellation.
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