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Sales enablement

Sponja

AI-powered platform that scores webinar attendees by buyer intent and drafts personalized follow-up emails

Sponja automates post-event follow-up by scoring attendee intent and generating personalized emails for webinars and live events.

Overview

Screenshot of the Sponja homepage

A look at sponja.ai

Sponja is an AI-powered platform that helps sales and marketing teams turn webinar and event attendance into pipeline. It connects to Zoom and event platforms to capture attendee behavior, chat messages, and engagement signals. The platform scores each attendee on a 0-100 intent scale, automatically segments them by buyer readiness, and drafts personalized follow-up emails in the user's voice, referencing what attendees said or did during the event.

Followup emails are sent through existing CRM and email platforms with no workflow changes. The platform provides event recaps showing attendance, watch time, questions asked, and top topics, plus attendee intelligence with scores and the signals that earned them. Smart lists automatically sort attendees for next steps: book a demo, hand to SDR, or nurture sequence.

Sponja integrates with Zoom, HubSpot, Marketo, and Salesforce, with more platforms coming. It operates on a single pricing plan with unlimited events and attendees.

Feature notes

  • AI-powered buyer intent scoring (0-100 scale)
  • Automated personalized email drafts in user's voice
  • Zoom integration with automatic syncing
  • Smart segmentation lists by buyer readiness
  • Event recap with attendance and engagement metrics
  • Chat message and watch time analysis
  • Direct CRM and ESP email delivery
  • ICP fit matching with attendee data
  • Team access and collaboration
  • Priority support

Pricing

Pricing model: Free trial

Sponja Pro: $99/mo or $89/mo billed yearly. Includes unlimited events, unlimited attendees, AI intent scoring, personalized follow-up drafts, smart segmentation lists, every integration, team access, and priority support. Free trial, no credit card required.

FAQ

What exactly does Sponja do?
Sponja is an AI-powered platform that analyzes attendee behavior and engagement from webinars and events, scores each attendee's buyer intent on a 0-100 scale, and automatically drafts personalized follow-up emails in your voice. The emails reference what attendees said or did during the event and are sent directly to your CRM or email platform.
How does Sponja get my event data?
You connect your Zoom account or event platform once, and Sponja automatically captures and analyzes every webinar, demo, or in-person session the moment it ends. No uploads, manual data entry, or workflow changes needed—syncing happens automatically.
How much does Sponja cost?
Sponja Pro is $99 per month or $89 per month when billed yearly. The plan includes unlimited events, unlimited attendees, AI intent scoring, personalized follow-up drafts, smart lists, every integration, team access, and priority support. There is a free trial available with no credit card required.
Is my attendee data safe?
Sponja never sells, shares, or trains AI on your data. You remain the data controller for your attendees' personal data, and Sponja processes it on your behalf as a data processor. You can disconnect Zoom anytime in one click with no lock-in.
Can I cancel anytime?
Yes, you can cancel your Sponja account at any time. There is no contract, and cancellation takes effect at the end of your current billing period. You can email hi@sponja.ai to cancel.

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