How to follow a listing or founder
Follow any founder or listing to receive their updates by email and in-account; toggle with the same button.
Updated
Set up following
Every listing and founder profile includes a Follow button. Engaging with it requires an account on Launching Pro—both account creation and following are free. If you're signed out, the button routes you to authentication, then back to confirm. Once signed in, pressing Follow switches the button state to Following immediately.
What you receive
Followers of a listing track its milestones, product additions, status changes (acquisition, closure), founder narratives, demo video updates, and new launches across the platform—capped at one notice per day. Followers of a founder receive their new founder stories. All updates land in your account and arrive via email.
Control frequency
Email defaults to a daily digest. Visit /account/notifications to shift between instant delivery, daily summary, weekly summary, or off. Telegram and Slack integrations are available there as well.
Stop following
Press the Following button on the profile to unfollow instantly. Alternatively, silence email at /account/notifications while keeping the follow active.
Follow metrics and vote ranking
Following does not affect vote counts, vote rank, or Product of the Week placement. The /launches/most-followed list ranks launches by follower count. Listing owners see that they gained a follower—never the identity.
Questions people ask
- Do I need to pay to follow?
- No. Creating an account and following are both free.
- Can I adjust how often I get update emails?
- Yes. Go to /account/notifications to switch between instant, daily digest, weekly digest, or off.
- Does following influence a listing's vote ranking?
- No. Following has no effect on votes, vote rankings or Product of the Week. It only contributes to the most-followed list.