Marketing analytics
Reachara
Watch your competitors' TikTok activity on a schedule
Reachara monitors competitors' TikTok channels by inferring their hashtags, tracking posted videos, measuring engagement, and identifying accounts posting about
Overview
A look at reachara.com
Reachara watches competitors' marketing on TikTok by mapping the hashtags their content appears under and sweeping those hashtag pages on a schedule. Users name a competitor by website, account handle, or hashtag, and Reachara finds which hashtags their videos actually run under, then tracks changes over time.
Each sweep shows videos ranked by amplification—plays divided by the posting account's follower count—which separates posts that reached new audiences from ordinary activity by large accounts. The platform also identifies which accounts are posting under a competitor's tags and provides their public contact information when available.
Reachara reports only public metrics from public TikTok profiles. It does not estimate ad spend, detect paid partnerships, model audience demographics, or serve as an outreach tool. A monitored pair—one competitor on one channel—is swept on a schedule and reported against previous sweeps to show what changed.
Feature notes
- Hashtag mapping from competitor website, handle, or hashtag
- Amplification ranking by plays divided by follower count
- Change detection since last sweep
- Full post history for every monitored pair
- CSV export of videos and metrics
- REST API with same data as dashboard
- Flexible pair swapping without contract
- No metered sweeps or credits required
Pricing
Pricing model: Paid
Starter: $99/month for 2 monitored pairs with weekly refresh. Growth: $199/month for 6 monitored pairs with daily refresh and API access. Scale: $599/month for 20 monitored pairs with daily refresh, API access, and higher rate limits. No credits, no per-sweep charge. API access included from Growth
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FAQ
- What counts as one monitored pair?
- A pair is one competitor on one channel—such as one competitor on TikTok. Watching two competitors is two pairs; watching one competitor on two channels would also be two pairs once a second channel exists. The plan you choose limits your capacity: $99 for 2 pairs with weekly refresh, $199 for 6 pairs with daily refresh, or $599 for 20 pairs with daily refresh.
- How does Reachara find which hashtags a competitor uses?
- Reachara takes a website, @handle, or hashtag you provide and builds a candidate set of tags, then checks which ones the competitor's videos actually appear under. Tags that return nothing are dropped, and the map refines with each sweep, improving over time rather than staying at the initial guess.
- What is amplification and how is it calculated?
- Amplification is plays divided by the posting account's own follower count. It measures how far a video travelled beyond the audience that already followed that account. A 152-follower account with 186K plays scores about 1226x; a million-follower account with a million plays scores 1x. This metric separates a breakout post from an ordinary week.
- Which social media channels does Reachara monitor?
- Reachara monitors TikTok today and only TikTok. Instagram, YouTube, and Reddit are planned but are not currently sold and no plan counts them. When a second channel ships, it becomes available to pair with a competitor at the same price per pair.
- How often are monitored pairs refreshed?
- Refresh frequency depends on the plan: Starter refreshes weekly, while Growth and Scale both refresh daily. A weekly sweep shows a competitor's overall strategy, while daily refresh lets you react to a single post while it is still gaining traction. Each refresh is reported against the previous one.
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