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Analytics & Data

PrettyInsights

A Google Analytics alternative for web and product analytics with privacy-first design

Privacy-first web and product analytics platform that tracks visitor behavior, conversions, and revenue while maintaining GDPR compliance and avoiding personal

Overview

Screenshot of the PrettyInsights homepage

A look at prettyinsights.com

PrettyInsights is a web and product analytics platform designed as an alternative to Google Analytics. It unifies analytics in a single, privacy-first platform that tracks events, builds funnels, measures retention, and provides real-time insights without complexity.

The platform emphasizes privacy by design, offering GDPR-compliant tracking with no personal data storage, encrypted data on EU-based servers, and cookieless analytics options. It features an intuitive dashboard, AI-powered analytics conversations, live visitor monitoring, and advanced event tracking capabilities.

PrettyInsights includes product analytics features such as session replay, heatmaps, conversion tracking with revenue attribution, cohort analysis for retention measurement, and funnel analysis. It also offers specialized Shopify analytics integration and supports e-commerce conversion tracking across all plans.

The service operates with 99.99% uptime reliability and serves over 219 paying subscribers tracking 2.9 million pageviews.

Feature notes

  • Real-time visitor monitoring and live active users tracking
  • Funnel analysis to identify where users drop off
  • Cohort analysis for retention measurement
  • Advanced event tracking with custom events
  • Session replay and heatmaps for UX optimization
  • Revenue tracking and conversion attribution
  • AI-powered analytics conversations for insights
  • GDPR-compliant tracking without personal data storage
  • Smart alerts and anomaly notifications

Pricing

Starter: $10/mo for up to 20k pageviews monthly (1 user, up to 10 sites); Professional: $30/mo for up to 20k pageviews (up to 2 users, up to 20 sites); Enterprise: Custom pricing. All plans include 15-day free trial. Yearly plans available. Lifetime deal: $299 one-time payment for Starter plan acces

FAQ

Will I be charged when my trial expires?
No, the plan automatically downgrades to the free plan when the trial expires. If usage exceeds free plan limits, dashboards will be temporarily disabled until you reduce usage or select a paid plan.
What payment methods do you accept?
PrettyInsights accepts all major credit and debit cards, Bitcoin (with 10% fee), Apple Pay, and Google Pay. Currency options include Euros, US Dollars, and British Pounds. For bills over $500, bank transfers are also accepted with an additional 10% processing fee.
Can I cancel anytime?
Yes, you can cancel your subscription at any time. After cancellation, you retain access to your data and account until the end of your paid period.
How does your service ensure data privacy and GDPR compliance?
PrettyInsights prioritizes data privacy with full GDPR compliance. All data is securely encrypted and stored according to international privacy standards on EU-based servers. The service provides transparency about data usage and allows users to control, export, or delete data at any time.
Can I export my data?
Absolutely. Data can be exported at any time in various formats including CSV and JSON. This feature is available on all plans, including the free tier.

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