Marketing analytics
Podmerse
The podcast sponsorship database tracking 360,000+ brands and 44,000+ podcasts
A searchable database of podcast sponsorships tracking which brands advertise on which shows, updated daily with real-time alerts.
Overview
A look at podmerse.com
Podmerse is a record of podcast sponsorships across 360,000+ brands and 44,000+ podcasts, updated daily. The platform allows users to search and filter sponsorships by industry, category, recency, and other criteria, then save sponsors or podcasts to named lists and receive real-time alerts when sponsorships change.
For podcasters, Podmerse helps find sponsors buying ads in their niche and track competitors. For advertisers, it shows where competitors spend their budget and which shows are worth buying. The database includes episode-level detail, allowing users to see which sponsors appeared on which episodes, not just aggregate counts.
Users can follow sponsors or podcasts and receive notifications when a sponsor lands a new show or a podcast picks up a new sponsor. Data can be exported to CSV for media plans and internal tracking.
Feature notes
- Search 360,000+ sponsors by industry, category, recency, and more
- Real-time activity alerts for new sponsorships
- Named lists to organize sponsors and podcasts
- Episode-level detail showing which sponsors appeared on which episodes
- CSV export for media plans and team sharing
- Follow sponsors and podcasts with activity feed updates
- Daily database updates across 44,000+ podcasts
- All filters available on both sponsors and podcasts tabs
Pricing
Pricing model: Freemium
Free: 25 lifetime searches, top 5 results per search, up to 3 follows, 3 activity history. Pro: $19/month (billed monthly) or annual with 25% savings, unlimited searches, full results, unlimited follows, full activity history.
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FAQ
- Where does Podmerse's podcast sponsorship data come from?
- Podmerse has a custom-built dataset. The platform monitors 2 million+ podcasts and continuously scans the web for new ones as they launch. For each podcast, the systems watch for new episodes and analyze them to identify sponsors.
- How often is the podcast sponsorship data updated?
- The database is updated daily. Podmerse's systems run 24/7 watching for new podcasts and episodes as they are published, with new sponsorships processed in the background.
- How accurate is the sponsor detection?
- Podmerse detects both host-read and dynamically inserted sponsorships and reconciles them into a canonical sponsor entity. Like any automated system, occasional false positives happen, and detection continues to tighten as the database grows.
- Do you offer a free plan?
- Yes. The free plan gives 25 lifetime searches with top results shown and unlimited lists. Upgrade to Pro for unlimited searches and full results.
- Can I cancel anytime?
- Yes. There are no long-term commitments. You can cancel from your account settings whenever you want and will keep access through the end of your billing period.
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