SEO tools
FocalScore
Website intelligence for small business
A free website audit tool that scores how well your site converts visitors, ranks in search, and is understood by AI assistants.
Overview

A look at focalscore.com
FocalScore scans your website and provides a free score and full page-by-page report across three key areas: conversion (whether it turns visitors into customers), search ranking (whether people can find it), and AI readiness (whether AI assistants like ChatGPT can read and recommend it). The tool runs up to 395 checks across 9 weighted categories, with findings written in plain language and ranked by impact. An optional paid AI Advanced Report for $49 adds strategic judgment, messaging rewrites, and competitive industry analysis. FocalScore works with any platform—WordPress, Shopify, Squarespace, Wix or any other website—with no installation required.
Feature notes
- Page-by-page scorecards for up to 25 pages
- Up to 395 checks across 9 weighted categories
- Clear SEO-friendly and AI-friendly verdicts
- Prioritized fixes on an impact × effort matrix
- AI Advanced Report with messaging rewrites
- White-label reports for agencies (up to 25 sites)
- Monthly re-audit monitoring with score change tracking
- Tests multiple AI assistants (ChatGPT, Perplexity, Gemini, Claude)
- Works with any platform (no installation required)
Pricing
Free score and full report after email signup (no card required). AI Advanced Report: $49 one-time. Monitor: $19/month. Agency: $99/month.
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FAQ
- Why use FocalScore instead of Lighthouse, Screaming Frog or Ahrefs?
- Those tools each check one thing well: Lighthouse checks speed and accessibility of a single page, Screaming Frog crawls technical SEO, and Ahrefs tracks keywords and backlinks. None tells you if your homepage explains what you sell, whether a buyer would trust you, or whether ChatGPT can describe your business. FocalScore runs up to 395 checks across all three—convert, rank, and AI readiness—and writes findings for the site owner rather than analysts. It also measures actual AI visibility by querying real assistants rather than guessing, and never invents verdicts when it can't gather evidence.
- What's in the paid AI report that the free one isn't?
- The free report shows what is technically broken and how to fix it. The AI Advanced Report adds strategic judgment: whether a real buyer would convert, page-by-page messaging rewrites, how ChatGPT describes your business, and an industry landing-page review.
- How do I get help, and how quickly will someone answer?
- Email info@focalscore.com or use the contact form, and a person—not a bot—replies within one business day. There is no support tier and no upsell; the same address answers whether you are on the free report or the agency plan.
- Is it really free?
- Yes—your score and the full page-by-page report with every fix are free after a quick signup with no card required. You only pay if you want the AI Advanced Report for $49.
- What does 'AI readiness' actually mean?
- It's whether AI assistants like ChatGPT and Perplexity can access and understand your site—AI-crawler permissions, whether your content loads without JavaScript, and structured data. If they can't read you, they can't recommend you when a buyer asks them for options.
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