StoreTrust vs PrettyInsights

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

StoreTrust compared with PrettyInsights
Detail	StoreTrust	PrettyInsights
What it does	Free Shopify Trust Score: Spot What's Costing You Sales	A Google Analytics alternative for web and product analytics with privacy-first design
Stage	Startup	Not given
Founded	Not given	Not given
Based in	NL	EU
Pricing model	Freemium	Not given
Pricing	Not given	Starter: $10/mo for up to 20k pageviews monthly (1 user, up to 10 sites); Professional: $30/mo for up to 20k pageviews (up to 2 users, up to 20 sites); Enterprise: Custom pricing. All plans include 15-day free trial. Yearly plans available. Lifetime deal: $299 one-time payment for Starter plan acces
Key features	Free trust scan in under a minute with no signup required 30+ checks across homepage, product, cart, and checkout pages Trust gap map showing issues from homepage to checkout Weekly monitoring with email alerts if trust score drops Available as Shopify App Store app for easy scanning from admin	Real-time visitor monitoring and live active users tracking Funnel analysis to identify where users drop off Cohort analysis for retention measurement Advanced event tracking with custom events Session replay and heatmaps for UX optimization Revenue tracking and conversion attribution AI-powered analytics conversations for insights GDPR-compliant tracking without personal data storage Smart alerts and anomaly notifications
What makes it different	Focuses specifically on trust gaps, not general UX or design quality Ranked by revenue impact so store owners ship the highest-leverage fixes first No subscription model, one-time payment with unlimited re-scans on the same domain Reads only public pages without any admin access, ensuring zero security risk	Privacy-first design with no personal data storage and full GDPR compliance Intuitive, clutter-free dashboard compared to Google Analytics complexity Ultra-lightweight tracking script that does not impact Core Web Vitals EU-based servers ensuring compliance with strictest data protection regulations Flexible pricing that adjusts with traffic growth or decline
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	42 no change since last check	52 −1 (down) since last check
Trust Flow (Majestic)	9	22
Citation Flow (Majestic)	19	28
Referring domains (Majestic)	17	370

4 details filled in for both companies.

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