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StoreTrust

Free Shopify Trust Score: Spot What's Costing You Sales

A free Shopify audit tool that scans for credibility gaps and checkout friction, providing a trust score and prioritized checklist of fixes.

Overview

Screenshot of the StoreTrust homepage

A look at storetrust.io

StoreTrust scans Shopify stores the way a first-time buyer would, analyzing only public pages without requiring login or theme access. The tool runs 30+ checks across four pillars—legitimacy, product clarity, social proof, and checkout trust—to identify which signals a shopper looks for before completing a purchase.

The Quick Trust Snapshot is free and delivers a score, verdict, and top three issues in under a minute. The Full Trust Report (€9.90 one-time per domain) provides a complete ranked checklist explaining every issue, where to fix it, and why it matters for conversion. Users can re-scan their domain any time to verify fixes, and weekly monitoring emails alert them if their score drops.

StoreTrust was built by a two-person team in Amsterdam, combining expertise from UX design and SEO backgrounds. The service focuses on the specific doubt points that cause shoppers to abandon carts, ordering them by revenue impact so store owners can ship the highest-leverage fixes first.

Feature notes

  • Free trust scan in under a minute with no signup required
  • 30+ checks across homepage, product, cart, and checkout pages
  • Trust gap map showing issues from homepage to checkout
  • Weekly monitoring with email alerts if trust score drops
  • Available as Shopify App Store app for easy scanning from admin

Pricing

Pricing model: Freemium

FAQ

Does this replace a full Shopify store audit?
No. It's a fast, focused audit for trust and checkout confidence. If you want a deep brand or UX teardown, a full audit still helps. StoreTrust gives you the high-leverage trust fixes first, so you can ship them this week.
How do I make my Shopify store legit?
Clear policies, visible support, consistent information across pages, reassurance near checkout, and credible proof that real customers buy from you. Together, these reduce perceived risk at the points where shoppers typically hesitate.
How long does the trust check take?
Usually under a minute. You'll get your Shopify Trust Score, a checklist-style report of what's driving it, and a prioritized plan for what to fix first.
Can I re-scan after fixing issues?
Yes. Once you have the Full Trust Report, you can re-scan the same domain any time. Your score and issue list update to reflect what's changed. No additional payment.
What does weekly monitoring do?
After you get your Full Trust Report, enter your email on the results page. We'll scan your store each week and email you if your score drops by 5 or more points. Nothing to set up. No noise until something changes.

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