| What it does | Open-source sales coaching and conversation intelligence platform
| Real-time AI guidance for sales calls that helps reps win more deals
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| Stage | Not given
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| Founded | Not given
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| Based in | Not given
| IL
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| Pricing model | Freemium
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| Pricing | Open Source: $0 (self-hosted, MIT license, no seat fees). Hosted Coach: $399/month (250 call evaluations, email support, $1.25 per additional evaluation). Hosted Team: $1,499/month (1,200 call evaluations, priority support, $1.25 per additional evaluation). Enterprise: $4,997/month (unlimited seats,
| Pro plan with custom pricing (minimum 20 seats for Enterprise). Features include real-time playbook guidance, live answers, AI-powered battle cards, live AI coaching, in-call CRM visibility, 35+ smart AI talking points, automated CRM updates up to 25 fields, smart call summaries and follow-up emails
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| Key features | - Searchable conversations with filters by rep, stage, source, date, review status, and keyword
- Coaching clips and topics saved into named collections
- HubSpot integration for companies, contacts, deals, and stages
- Fathom meeting import with webhooks and playback
- Call review with timestamps, action items, and scoring
- Team revenue goals by quarter, month, or week with close rate targets
- Stage talk-tracks and Sandler rubrics for differentiated scoring
- Custom model keys for scoring or built-in rubric as fallback
- Self-hosted deployment on local machine or container with storage control
- Risk flags for deals based on conversation recency, close dates, and next steps
| - Real-time playbook guidance for multiple sales methodologies including MEDDPICC, SPICED, BANT, Gap Selling, and Solution Selling
- Live answers connected to company knowledge base
- AI-powered battle cards and personalized talking points
- Personalized live coaching tailored to each rep's strengths and habits
- Continuous playbook learning to identify winning patterns and rep performance gaps
- Automated CRM updates and note-taking
- AI meeting prep, next steps creation, and task automation
- Total pipeline visibility with structured data extraction and execution gap identification
- Leadership dashboard for tracking adoption, execution gaps, and efficiency metrics
- Integration with existing sales stack and CRM systems
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| What makes it different | - Fully open-source under MIT license with no per-seat fees for any feature
- Run completely locally with your own recordings and model keys, or use managed hosting
- Integrate calls and CRM data in one workspace with HubSpot deals and Fathom meetings
- Significant cost savings compared to Gong: up to 80% cheaper on hosted plans
| - 37% increase in call quality score when reps follow WINN guidance
- 30% increase in playbook adoption in just 4 weeks
- 9X higher CRM fill rate with automated updates and data capture
- 85% reduction in administrative work, freeing time for closing deals
- Live in-call AI guidance rather than post-call analysis
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | Not checked yet ● no change since last check | 45 ● no change since last check |
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| Trust Flow (Majestic) | 3 | 14 |
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| Citation Flow (Majestic) | 16 | 28 |
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| Referring domains (Majestic) | 6 | 419 |
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Sales Coach
WINN.AI