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FocalScore vs ToBeFound

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

FocalScore compared with ToBeFound
DetailFocalScore logo FocalScoreToBeFound logo ToBeFound
What it doesWebsite intelligence for small business AI SEO and AI visibility service that helps businesses be named by AI assistants
StageStartup Established
Founded2026 2018
Based inUS ES
Pricing modelNot given Paid
PricingFree score and full report after email signup (no card required). AI Advanced Report: $49 one-time. Monitor: $19/month. Agency: $99/month. Audit: €390 one-off (excl. VAT). Done-for-you: €490/month (excl. VAT). Category Leader: €1,450/month (excl. VAT). No setup fees, no long contracts.
Key features
  • Page-by-page scorecards for up to 25 pages
  • Up to 395 checks across 9 weighted categories
  • Clear SEO-friendly and AI-friendly verdicts
  • Prioritized fixes on an impact × effort matrix
  • AI Advanced Report with messaging rewrites
  • White-label reports for agencies (up to 25 sites)
  • Monthly re-audit monitoring with score change tracking
  • Tests multiple AI assistants (ChatGPT, Perplexity, Gemini, Claude)
  • Works with any platform (no installation required)
  • AI visibility measurement across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews
  • Technical readiness review with 15 checks and fix list
  • Free llms.txt generator tool for websites
  • Monthly measurement and reporting
  • Technical implementation on website
  • Answer page creation and editing
  • Weekly competitive share of voice tracking
  • Free technical readiness check
What makes it different
  • Combines three checks in one tool (conversion, SEO ranking, AI readiness) that other tools handle separately
  • Measures actual AI visibility by querying real AI assistants, not guessing
  • Written for business owners, not analysts; findings are actionable and ranked by impact
  • Includes 30-day money-back guarantee on paid AI report
  • Measurement-based pricing with 90-day progress guarantee
  • No long contracts, month-to-month after initial three-month commitment
  • Free audit credit when upgrading to monthly plan within 30 days
  • Fixed, transparent pricing with no setup fees
  • Covers all major AI assistants in every plan
Community votes00
DR (Domain Rating by Ahrefs)Not checked yet no change since last check7 +1 (up) since last check
Trust Flow (Majestic)00
Citation Flow (Majestic)020
Referring domains (Majestic)04

7 details filled in for both companies.

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