Business intelligence
Similarweb
AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth
An AI-powered platform providing digital market intelligence, competitive analysis, and consumer insights to help businesses win their markets.
Overview

A look at similarweb.com
Similarweb is an AI-powered digital data intelligence platform that provides market intelligence, competitive insights, and consumer trends. The platform analyzes over 5 billion search terms, 100 million websites, 4 million apps, and 235 million product SKUs to deliver actionable insights. It serves over 6,000 customers globally, including 200+ Fortune 500 companies, offering solutions across web intelligence, app intelligence, sales intelligence, retail intelligence, and AI search visibility. The company is publicly traded on the New York Stock Exchange and operates over 1,000 employees across offices on six continents.
Feature notes
- Website traffic analysis and competitor benchmarking
Pricing
Pricing model: Freemium
Self-service plans start from $125/month. Web Intelligence plans include Competitive Intelligence, Strategic SEO Suite, and Ads Intel Suite. Custom enterprise packages available. Free trials available for all products.
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FAQ
- What is included in the Competitive Intelligence package?
- The Competitive Intelligence plan includes Website Performance analysis, Traffic and Engagement metrics, Customer Demographics, Marketing Channels Overview, and Competitor Alerts. It includes 1 user seat and 3 months of historical data.
- How does Similarweb data differ from Google Analytics?
- Free data on Similarweb.com is a high-level sample of what the paid platform offers. Paid packages unlock the full platform with deeper, actionable insights across various timeframes, countries, devices, and more. Similarweb provides trusted real-user data while Google Analytics tracks only users with the Google Analytics tag installed.
- Can I switch between trials of different Similarweb products?
- Yes, you can switch between trials of different products. Contact the support team and they will help you make the switch.
- Is the Similarweb API available as a standalone product?
- Yes, the Similarweb API is available as part of customized packages for businesses, and can also be purchased as a standalone product without a full platform subscription. Contact the sales team for pricing information.
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