Marketing & Advertising
Sail
Grow direct bookings for hotels and increase local visibility for restaurants with no upfront ad spend
Sail helps independent hotels and restaurants acquire guests through Google, social media, metasearch and AI, charging only for actual stays or with fixed budgets instead of upfront marketing costs.
Overview

A look at sailtech.ai
Sail is a marketing platform built by hospitality operators for hotels and restaurants. It funds advertising across Facebook, Instagram, TikTok, Google Search, metasearch and Google Maps, with hotels paying only when guests complete their stay, and restaurants using fixed-budget campaigns for guaranteed local visibility. The company operates by unifying campaign data, pricing signals and booking outcomes to manage acquisition against realized stays rather than assumptions. Sail's technology was developed and tested on the founders' own properties before being offered to clients.
Feature notes
- Pay per stay model - pay only when guests complete their stay
- Multi-channel advertising across Facebook, Instagram, TikTok, Google Search and metasearch
- Fixed-budget campaigns with guaranteed impressions
- Single commission across multiple touchpoints
- AI campaign optimization
Pricing
Pricing model: Paid
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FAQ
- How does the pay per stay model work?
- Sail fronts the ad spend across multiple channels, and hotels pay only when a guest completes their stay. You are only charged once even if the guest clicked through multiple channels before booking.
- What channels does Sail advertise on?
- Sail provides always-on coverage across Facebook, Instagram, TikTok, Google Search, metasearch, and Google Maps for restaurants.
- What makes Sail different from other marketing agencies?
- Sail was built by hospitality operators with 20 years of experience running hotels and restaurants. The technology was perfected on the founders' own properties before being offered to clients, and the team speaks the language of hospitality metrics like RevPAR and ADR.
- How quickly can we go live?
- Sail can get you set up and running in just days. After an initial consultation to learn your goals and metrics, the team connects your booking engine and ad accounts, sets up campaigns and goes live.
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