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Citarra

Track how AI answers your buyers' questions across ChatGPT, Perplexity, and Google AI

Citarra tracks how your brand appears in AI-generated answers to buyer questions, showing competitor visibility, cited sources, and gaps across ChatGPT

Overview

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A look at citarra.com

Citarra is an AI discovery intelligence platform that helps brands measure visibility, understand answers, and act with evidence. It tracks how brands, products, and services appear across ChatGPT, Perplexity, Google AI, and other answer engines by running buyer questions daily and analyzing the results.

The platform shows where your brand appears, which competitors rank higher, and which sources shaped the answer. It preserves the underlying answers and sources so teams can inspect what changed rather than reducing results to a single score.

Citarra supports software companies, ecommerce and retail brands, consumer businesses, financial services teams, professional services firms, and agencies. Marketing, content, product marketing, communications, growth, and agency teams use the same evidence to align on market visibility and prioritize improvements.

Feature notes

  • Daily tracking across ChatGPT, Perplexity, and Google AI Overviews
  • Cited source analysis and evidence
  • Competitive intelligence with position tracking
  • Engine exclusion when reliability drops below threshold

Pricing

Pricing model: Free trial

Free 14-day trial (20 tracked questions, 3 competitors, all three engines, run every other day, no card required). Starter: $99/month or $999/year (50 tracked questions, 10 competitors). Growth: $199/month or $1,999/year (100 questions, 20 competitors). Pro: $299/month or $2,999/year (200 tracked qu

See Citarra's full pricing (opens in new tab)

FAQ

What is included in the free trial?
The trial lasts 14 days with no payment method required. You get 20 tracked questions, 3 competitors, all three engines, and a run every other day. If you do not upgrade, your workspace becomes read-only and your data is kept.
Why run the same question every day?
AI answers vary between runs. Running every question daily on every engine means you see a trend rather than a single answer. Every number states how many samples produced it.
What happens if an AI engine misbehaves or becomes unreliable?
If an engine falls below the reliability threshold during a run, Citarra excludes it and tells you why, including how many calls succeeded. The platform shows a gap rather than displaying a number it does not trust.
What is the difference between visibility score and share of voice?
Visibility score is the percentage of answers that name your brand at all. Share of voice is your slice of all brand mentions against the competitors you track. A brand can be highly visible and still hold a small share, and the two move independently.
Is my data used to train AI models?
No. Citarra uses paid provider API tiers and does not intentionally use customer submissions to train Citarra models.

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