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Website Auditor vs FocalScore

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Website Auditor compared with FocalScore
DetailWebsite Auditor logo Website AuditorFocalScore logo FocalScore
What it doesFree AI visibility tool to see how your business appears in ChatGPT, Claude, Gemini and Perplexity Website intelligence for small business
StageNot given Startup
FoundedNot given 2026
Based inUS US
Pricing modelFreemium Not given
PricingFree: Full website audit with AI visibility across all four assistants, security, performance and broken links, no account required. Pro: $49/month (7-day free trial with payment method required, no charge until trial ends, cancel any time). Pro includes downloadable fix files, 90-day growth plan, c Free score and full report after email signup (no card required). AI Advanced Report: $49 one-time. Monitor: $19/month. Agency: $99/month.
Key features
  • AI visibility scoring across ChatGPT, Claude, Gemini and Perplexity
  • Broken link detection
  • Security header analysis
  • Performance metrics
  • Cookie security flag checks
  • Form checks
  • Platform detection
  • Downloadable fix files (Pro)
  • Custom AI visibility queries (Pro)
  • Competitor comparison (Pro)
  • Page-by-page scorecards for up to 25 pages
  • Up to 395 checks across 9 weighted categories
  • Clear SEO-friendly and AI-friendly verdicts
  • Prioritized fixes on an impact × effort matrix
  • AI Advanced Report with messaging rewrites
  • White-label reports for agencies (up to 25 sites)
  • Monthly re-audit monitoring with score change tracking
  • Tests multiple AI assistants (ChatGPT, Perplexity, Gemini, Claude)
  • Works with any platform (no installation required)
What makes it different
  • Asks AI assistants directly instead of predicting, showing actual answers rather than AI-readiness scores
  • First tool to measure AI visibility across ChatGPT, Claude, Gemini and Perplexity with real answers
  • Completely free with no signup, results in about a minute
  • Shows statistical confidence with 90% Wilson score intervals for each measurement
  • Combines AI visibility with security, performance and broken-link checks in one report
  • Combines three checks in one tool (conversion, SEO ranking, AI readiness) that other tools handle separately
  • Measures actual AI visibility by querying real AI assistants, not guessing
  • Written for business owners, not analysts; findings are actionable and ranked by impact
  • Includes 30-day money-back guarantee on paid AI report
Community votes00
DR (Domain Rating by Ahrefs)49 +1 (up) since last checkNot checked yet no change since last check
Trust Flow (Majestic)190
Citation Flow (Majestic)340
Referring domains (Majestic)2090

5 details filled in for both companies.

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