| What it does | Value selling and value realization software for revenue teams
| Real-time AI guidance for sales calls that helps reps win more deals
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| Stage | Not given
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| Founded | Not given
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| Based in | GB
| IL
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| Pricing model | Paid
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| Pricing | Pro plan: $118 per seat/month billed annually (12% discount on annual billing). Enterprise plan: custom pricing available by contacting sales. Both plans include access to agentic business case builder, AI copilot, executive summarizer, team training, CRM integration, unlimited templates, value real
| Pro plan with custom pricing (minimum 20 seats for Enterprise). Features include real-time playbook guidance, live answers, AI-powered battle cards, live AI coaching, in-call CRM visibility, 35+ smart AI talking points, automated CRM updates up to 25 fields, smart call summaries and follow-up emails
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| Key features | - Automated business case creation from deal signals and company context
- Collaborative editing for sellers and prospects
- Real-time business case refinement with buyers
- Post-sale value tracking and impact measurement
- CRM-native integration with HubSpot and Salesforce
- PowerPoint and Google Slides export
- Granular permissions and data privacy controls
- CFO and Board-ready export capabilities
- Enterprise SSO and user management
- Analytics and adoption reporting
| - Real-time playbook guidance for multiple sales methodologies including MEDDPICC, SPICED, BANT, Gap Selling, and Solution Selling
- Live answers connected to company knowledge base
- AI-powered battle cards and personalized talking points
- Personalized live coaching tailored to each rep's strengths and habits
- Continuous playbook learning to identify winning patterns and rep performance gaps
- Automated CRM updates and note-taking
- AI meeting prep, next steps creation, and task automation
- Total pipeline visibility with structured data extraction and execution gap identification
- Leadership dashboard for tracking adoption, execution gaps, and efficiency metrics
- Integration with existing sales stack and CRM systems
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| What makes it different | - Built for value selling workflow end-to-end, not assembled from separate tools
- Tracks value from deal close through customer realization with Value Delivered tracker
- Hands-on Value Squad support including onboarding, training, and ongoing Office Hours
- AI research and call insights integrated into starting value hypothesis
| - 37% increase in call quality score when reps follow WINN guidance
- 30% increase in playbook adoption in just 4 weeks
- 9X higher CRM fill rate with automated updates and data capture
- 85% reduction in administrative work, freeing time for closing deals
- Live in-call AI guidance rather than post-call analysis
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 26 ● no change since last check | 45 ● no change since last check |
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| Trust Flow (Majestic) | 11 | 14 |
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| Citation Flow (Majestic) | 23 | 28 |
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| Referring domains (Majestic) | 86 | 419 |
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Symbe
WINN.AI