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StoreTrust vs Cool Analytics

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

StoreTrust compared with Cool Analytics
DetailStoreTrust logo StoreTrustCool Analytics logo Cool Analytics
What it doesFree Shopify Trust Score: Spot What's Costing You Sales Privacy-friendly web analytics that shows where your visitors come from and which ones pay
StageStartup MVP
FoundedNot given Not given
Based inNL IN
Pricing modelFreemium Free trial
PricingNot given From $3/month for 10k monthly events. 7-day free trial. Pricing slides with traffic: at 500k events per month, $7/month when billed monthly or discounted when billed yearly with 2 months free.
Key features
  • Free trust scan in under a minute with no signup required
  • 30+ checks across homepage, product, cart, and checkout pages
  • Trust gap map showing issues from homepage to checkout
  • Weekly monitoring with email alerts if trust score drops
  • Available as Shopify App Store app for easy scanning from admin
  • Revenue attribution by source, campaign, and page
  • Integration with Stripe, Dodo Payments, Polar, Paddle, Creem, Lemon Squeezy, and Razorpay
  • Plain-English automated insights showing what changed
  • Automatic tracking in single-page app frameworks
  • 3 KB featherweight script that loads with defer
What makes it different
  • Focuses specifically on trust gaps, not general UX or design quality
  • Ranked by revenue impact so store owners ship the highest-leverage fixes first
  • No subscription model, one-time payment with unlimited re-scans on the same domain
  • Reads only public pages without any admin access, ensuring zero security risk
  • Privacy-first design with no cookies and no personal data collected
  • Setup in one minute with just one line of code
  • All features available on every plan at the same price
  • Works with any site framework without extra configuration needed
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)42 no change since last check4 no change since last check
Trust Flow (Majestic)99
Citation Flow (Majestic)1921
Referring domains (Majestic)175

6 details filled in for both companies.

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