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Marvlus vs FocalScore

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Marvlus compared with FocalScore
DetailMarvlus logo MarvlusFocalScore logo FocalScore
What it doesWhite label SEO software for agencies that captures leads, wins clients with branded reports, and manages them in one place Website intelligence for small business
StageNot given Startup
FoundedNot given 2026
Based inNot given US
Pricing modelFreemium Not given
PricingFree plan with limited audits and 5 AI prompts. Agency plan: $49/mo with lead generator, white-label reports, CRM, and 10 client websites with 1,000 prompts. Website Owner plan: $29/mo with 50 landing pages, unlimited audits, and 500 prompts. Free score and full report after email signup (no card required). AI Advanced Report: $49 one-time. Monitor: $19/month. Agency: $99/month.
Key features
  • Embeddable SEO and AI audit for lead capture
  • Fully white-label audit and reports with custom branding
  • AI mention tracking across ChatGPT, Claude, Gemini, Perplexity
  • Google rank tracking with Search Console data
  • Competitor comparison in Google and AI search
  • Client pipeline and CRM with stage tracking
  • Prioritized SEO and AI task management
  • Progress reports showing score, ranking, and task updates
  • Page-by-page scorecards for up to 25 pages
  • Up to 395 checks across 9 weighted categories
  • Clear SEO-friendly and AI-friendly verdicts
  • Prioritized fixes on an impact × effort matrix
  • AI Advanced Report with messaging rewrites
  • White-label reports for agencies (up to 25 sites)
  • Monthly re-audit monitoring with score change tracking
  • Tests multiple AI assistants (ChatGPT, Perplexity, Gemini, Claude)
  • Works with any platform (no installation required)
What makes it different
  • No coding required: copy-paste embedding and plain-language reports
  • Combines lead generation, client management, and AI visibility in one platform
  • Tracks AI visibility across multiple platforms including ChatGPT, Claude, Gemini
  • Fully branded reports where prospects never see Marvlus
  • Built by a three-time SaaS founder with proven exits
  • Combines three checks in one tool (conversion, SEO ranking, AI readiness) that other tools handle separately
  • Measures actual AI visibility by querying real AI assistants, not guessing
  • Written for business owners, not analysts; findings are actionable and ranked by impact
  • Includes 30-day money-back guarantee on paid AI report
Community votes00
DR (Domain Rating by Ahrefs)28 +3 (up) since last checkNot checked yet no change since last check
Trust Flow (Majestic)80
Citation Flow (Majestic)310
Referring domains (Majestic)350

4 details filled in for both companies.

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