KWScanner vs FocalScore

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

KWScanner compared with FocalScore
Detail	KWScanner	FocalScore
What it does	Keyword research and campaign planning tool for marketing professionals	Website intelligence for small business
Stage	Not given	Startup
Founded	Not given	2026
Based in	Not given	US
Pricing model	Paid	Not given
Pricing	Credits purchased in volume tiers: 10,000-99,999 credits at $0.0005 per credit (from $5); 100,000-299,999 credits at $0.00041 per credit, 18% discount (from $41); 300,000-599,999 credits at $0.00032 per credit, 36% discount (from $96); 600,000-999,999 credits at $0.00026 per credit, 48% discount (fr	Free score and full report after email signup (no card required). AI Advanced Report: $49 one-time. Monitor: $19/month. Agency: $99/month.
Key features	Bulk keyword research for up to 3,000 keywords at once Search volume, CPC, and competition data 12-month trend data for seasonality planning Create and organize keywords into themed lists Browser extension for inline SERP research Multi-country and multi-language support Filter, sort, and export results to CSV Refresh keyword data to keep lists current Live data fetching from authoritative search providers	Page-by-page scorecards for up to 25 pages Up to 395 checks across 9 weighted categories Clear SEO-friendly and AI-friendly verdicts Prioritized fixes on an impact × effort matrix AI Advanced Report with messaging rewrites White-label reports for agencies (up to 25 sites) Monthly re-audit monitoring with score change tracking Tests multiple AI assistants (ChatGPT, Perplexity, Gemini, Claude) Works with any platform (no installation required)
What makes it different	Pay-as-you-go pricing without monthly subscriptions or per-seat fees Data from Google Keyword Planner and authoritative search sources Built specifically for project-based marketing work and agencies Credits never expire Focused, single-purpose tool without bloat	Combines three checks in one tool (conversion, SEO ranking, AI readiness) that other tools handle separately Measures actual AI visibility by querying real AI assistants, not guessing Written for business owners, not analysts; findings are actionable and ranked by impact Includes 30-day money-back guarantee on paid AI report
Community votes	0	0
DR (Domain Rating by Ahrefs)	4 no change since last check	Not checked yet no change since last check
Trust Flow (Majestic)	3	0
Citation Flow (Majestic)	19	0
Referring domains (Majestic)	9	0

4 details filled in for both companies.

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