| What it does | The wishlist app built for families and close friends
| Screen time app that unlocks social media after a real phone call with someone you love
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| Stage | Not given
| Startup
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| Founded | Not given
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| Based in | Not given
| GB
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan with up to 3 wishlists with 20 items each, sharing, secret reservations, real-time updates and one Gift Circle; Premium is optional with unlimited lists and extras like in-app Secret Santa and wishlist themes. Specific prices shown in the app and store before purchase.
| Free tier with one contact and daily unlock; paid tiers available with pricing varying by region and currency (from GBP 0 to GBP 59.99). Annual subscriptions and one-time purchases available.
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| Key features | - Add items from any online store with one-click link pasting
- Browser extension for saving items while browsing
- Secret gift reservations to prevent duplicate gifts
- Gift Circles for pooling resources on group gifts
- Built-in Secret Santa drawing with budget tracking
- QR code sharing for wishlists
- Real-time notifications when gifts are reserved or fulfilled
- Support for 4 languages including Arabic with RTL interface
- Occasion calendar tracking birthdays and special dates
- No signup required for viewers to see shared wishlists
| - Blocks Instagram, TikTok, YouTube, X, Threads, Facebook and Snapchat until 60-second phone call
- On-device call verification without access to call logs or audio
- Customizable blocking schedule with one-tap activation
- Supports both regular phone calls and WhatsApp calls
- Multiple contacts and named groups on Pro tier
- Privacy-first design with no contact data synced to servers
- Daily unlock system resetting each day
- Free tier with one contact and one daily unlock
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| What makes it different | - Works with any online store worldwide, not limited to specific retailers
- Preserves surprise through hidden reservations visible only to gifters
- No account or app required for family and friends to view wishlists
- Built around Arabic language and Middle Eastern gifting traditions
| - Designed for personal connection rather than productivity blocking
- Call-based unlocking replaces generic friction like timers or breathing exercises
- Verification happens locally on-device without server access to contact data
- One simple mechanism designed for maximum behavioral impact
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 7 ▲ +1 (up) since last check | 3 ● no change since last check |
| Trust Flow (Majestic) | 5 | 0 |
| Citation Flow (Majestic) | 21 | 20 |
| Referring domains (Majestic) | 16 | 18 |