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EtsyOptima vs FocalScore

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

EtsyOptima compared with FocalScore
DetailEtsyOptima logo EtsyOptimaFocalScore logo FocalScore
What it doesFree AI Etsy SEO tool that optimizes listings and helps sellers rank higher Website intelligence for small business
StageNot given Startup
FoundedNot given 2026
Based inPK US
Pricing modelFreemium Not given
PricingFree Starter: $0 per month (1 listing optimization per month, basic AI titles, standard dashboard). Growth: $7/month or $70/year (5 listings per day, advanced AI suggestions, trend analysis, email support). Power Seller: $13/month or $130/year (10 listings per day, priority AI model, trending shops Free score and full report after email signup (no card required). AI Advanced Report: $49 one-time. Monitor: $19/month. Agency: $99/month.
Key features
  • AI Listing Optimizer that generates SEO titles, 13 tags and descriptions from a product photo or draft in ~60 seconds
  • Free Etsy Tag Generator that creates all 13 SEO-optimized long-tail tags under 20 characters
  • Free Etsy Title Generator producing 5 keyword-optimized titles under 140 characters
  • Free Etsy Description Generator for SEO-optimized, conversion-ready product descriptions
  • Free Keyword Research Tool with live Google Trends data for finding long-tail low-competition keywords
  • Free Etsy Profit Calculator that shows real take-home after fees and net profit margins
  • Free Selling Events Calendar with Valentine's, Mother's Day, Halloween, Black Friday and Christmas dates with prep lead times
  • Free Trending Categories showing live Google Trends demand and rising searches by Etsy category
  • Free Shop Analyzer that audits shop SEO with a 0-100 health score and prioritized fixes
  • Competitor Rewriter that optimizes rival listings without scraping
  • Page-by-page scorecards for up to 25 pages
  • Up to 395 checks across 9 weighted categories
  • Clear SEO-friendly and AI-friendly verdicts
  • Prioritized fixes on an impact × effort matrix
  • AI Advanced Report with messaging rewrites
  • White-label reports for agencies (up to 25 sites)
  • Monthly re-audit monitoring with score change tracking
  • Tests multiple AI assistants (ChatGPT, Perplexity, Gemini, Claude)
  • Works with any platform (no installation required)
What makes it different
  • Free access to all core Etsy SEO tools including keyword research, tag generator, shop analyzer and profit calculator on all plans
  • Includes live Google Trends data for keyword research to find real shopper search terms
  • 7-day money-back guarantee on paid plans with no credit card required to start free
  • Democratizes SEO software for independent Etsy sellers to compete with larger retailers
  • Combines three checks in one tool (conversion, SEO ranking, AI readiness) that other tools handle separately
  • Measures actual AI visibility by querying real AI assistants, not guessing
  • Written for business owners, not analysts; findings are actionable and ranked by impact
  • Includes 30-day money-back guarantee on paid AI report
Community votes00
DR (Domain Rating by Ahrefs)9 −1 (down) since last checkNot checked yet no change since last check
Trust Flow (Majestic)50
Citation Flow (Majestic)260
Referring domains (Majestic)250

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