| What it does | Feature flags and A/B tests that live in your repo as Markdown files
| Run Playwright tests as part of your CI/CD pipelines with zero code changes, parallel cross-browser execution, and AI-assisted debugging.
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| Stage | Not given
| Established
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| Founded | Not given
| 2017
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | CLI and SDK: free. Dif Cloud Pro: $50/month including 1,000,000 events and unlimited seats, then $0.02 per 1,000 events after that. Annual billing available with two months free. Enterprise: custom volume pricing with negotiated allowance, retention, SSO/SAML, audit logs, dedicated infrastructure, a
| Free Plan available for individual developers and small teams. Essentials Plan and Enterprise Plan available; contact sales for pricing.
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| Key features | - Markdown-based flag and experiment storage in repository
- Build-time conflict detection preventing test collisions
- Exclusion groups keeping tests isolated from each other
- Generated typed client for production deployments
- Audience targeting with runtime attribute resolution
- CLI for experiment management from draft to conclusion
- Context file read by coding agents on session start
- Surface logs capturing institutional learning from prior tests
- Optional Dif Cloud for live metrics and team dashboards
| - Zero code changes required to existing Playwright tests
- AI-assisted failure debugging with root-cause analysis
- AI assertions for intent-based validation
- Unified build logs and execution context
- Deployment context integration with commit and artifact tracking
- Test results as quality gates for deployment blocks
- Cloud-scale infrastructure with no setup required
- Automatic failure categorization by type
- Four-step setup process with no configuration changes
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| What makes it different | - Git is the audit log and PR review is the approval workflow, eliminating separate databases
- No customer data committed; audiences declare attributes with values arriving at runtime
- Pricing by events only, with unlimited seats and no per-user charges
- One format for flags, A/B tests, holdouts, and staged rollouts reducing cognitive overhead
| - Pipeline-native execution as first-class CI steps, not bolted-on grid services
- Unified platform combining execution, AI debugging, assertions, and deployment gating in one place
- AI that understands deployment context for intelligent failure analysis
- Reduces flaky tests with AI assertions validating intent over exact selectors
- Instant root-cause categorization saving investigation time
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 9 ● no change since last check | 79 ● no change since last check |
| Trust Flow (Majestic) | 6 | 22 |
| Citation Flow (Majestic) | 29 | 55 |
| Referring domains (Majestic) | 87 | 5197 |