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Close vs MorusAI™

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Close compared with MorusAI™
Detail CloseMorusAI™ logo MorusAI™
What it doesThe CRM that does the work 24/7 AI assistant that captures, screens, and books leads for mortgage brokers and real estate agents
StageEstablished Not given
Founded2013 Not given
Based inUS CA
Pricing modelPaid Freemium
PricingFour subscription plans: Solo ($9/user/month), Essentials ($35/user/month), Growth ($99/user/month), and Scale ($139/user/month) when billed annually. All include Chloe AI access and monthly AI credits. Call and SMS usage charged separately. Individual Plan: $89 CAD/month billed annually (or $99/month billed monthly); Complete Plan (website + AI assistant): $116 CAD/month billed annually (or $129/month billed monthly); Team Plan: $267 CAD/month billed annually (or $297/month billed monthly); Brokerage Plan: custom pricing. Annual billin
Key features
  • AI sales agent (Chloe) that calls leads and books meetings
  • Built-in calling and automatic call logging
  • Built-in email and SMS messaging
  • Pipeline and lead management
  • Automated workflows for outreach and follow-ups
  • Call summaries and transcripts generated by AI
  • Automatic CRM updates from conversations
  • Power dialer for faster calling
  • Reporting and analytics dashboards
  • Integrations with 100+ tools
  • 24/7 lead capture and engagement
  • AI lead screening and routing
  • Automatic appointment and showing booking
  • Instant property, neighbourhood and pricing Q&A
  • Real-time SMS and email notifications
  • CRM integration with multiple platforms
  • Multilingual conversations
  • Hot-lead scoring and alerts
  • Performance analytics dashboard
  • Five-minute website embed
What makes it different
  • Built-in communication channels (calling, email, SMS) reduce tool switching
  • Profitable and customer-funded, focused on SMBs not venture growth
  • CRM updates itself from conversations with data enrichment
  • Captures leads 24/7 including after-hours inquiries when human teams are unavailable
  • Replies instantly to visitor questions within seconds, not minutes
  • Deploys in approximately five minutes with no technical expertise required
  • PIPEDA-compliant data handling aligned with Canadian privacy regulations
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)81 no change since last check19 no change since last check
Trust Flow (Majestic)312
Citation Flow (Majestic)5523
Referring domains (Majestic)801520

6 details filled in for both companies.

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