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Clay vs Instantly

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Clay compared with Instantly
DetailClayInstantly
What it doesInfrastructure to get any data, run agentic workflows, and launch GTM plays. Sales Engagement and Lead Intelligence
StageGrowing Established
FoundedNot given Not given
Based inNot given Not given
Pricing modelfreemium Not given
PricingFree plan with 500 actions/month; Launch plan starting at $167/month with 15,000 actions/month; Growth plan starting at $446/month with 40,000 actions/month; Enterprise plan available on custom pricing. Not given
Key features
  • AI research agents (Claygents) for company and people research
  • Data marketplace with 200+ data providers
  • Workflow orchestration and automation
  • CRM enrichment and lead scoring
  • Email sequencer for automated outreach
  • Ad audience sync to LinkedIn, Meta, and Google
  • Intent and signals tracking
  • TAM sourcing and account research
  • Multi-provider data waterfall enrichment
  • API and CLI agent plugin for custom workflows
  • AI Sales Agent for automated outreach
  • AI Reply Agent for automated responses
  • B2B Lead Database with 450M+ leads
  • CRM for lead and pipeline management
  • AI Workflows for campaign automation
What makes it different
  • Access to 150+ premium data sources in one platform
  • AI agents that understand your business context
  • Common data layer for GTM and AI tool orchestration
  • Waterfall enrichment combining multiple data providers
  • Enable GTM engineers to build autonomous growth systems
  • AI-powered lead generation and outreach personalization at scale
  • Advanced deliverability infrastructure with SISR system
  • Revenue tracking and optimization beyond vanity metrics
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)80 no change since last check80 no change since last check
Trust Flow (Majestic)4236
Citation Flow (Majestic)5964
Referring domains (Majestic)860613120

4 details filled in for both companies.

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