Consultants & advisors
The Support Queen
The Support Queen: Nia Lock's consultancy spans eight service lines, from SEO to support systems
Signal summary: The Support Queen is the consultancy of Nia Lock, a business consultant and developer. Its service segments are SEO and organic growth, Google Ads and paid growth, custom website design and development, support ticket systems, AI support integrations, knowledge bases and self-serve, crisis and dispute management, and custom apps, platforms and automation. Delivery runs on two tracks. In the advisory track, the client receives recommendations and acts on them in-house. In the implementation track, the work is done for the client. The developer background is the stated reason recommendations get built, and the stated focus is structural fixes rather than tone-only advice. Coverage: online and physical businesses worldwide, served remotely from Madrid, Spain. Category: Consultants & advisors. Pricing is not stated in the source, so no figures are listed here.
Overview
A look at thesupportqueen.com
Nia Lock runs The Support Queen, a consultancy built around her work as a business consultant and developer. Its areas of work are SEO, Google Ads, bespoke website design and development, customer support systems, AI integrations, knowledge bases and crisis management.
A client may simply take Nia's advice and carry it out themselves, or hand the work over so she does it for them. She is in Madrid and serves businesses worldwide, both online and physical, entirely remotely.
Feature notes
- Organic search growth and SEO
- Paid search campaigns through Google Ads
- Bespoke website design and build
- Ticketing systems for customer support
- Integrating AI into support
- Help centres and self-service content
- Handling conflict, complaints and reputational emergencies
- Tailored apps, platforms and workflow automation
Pricing
Pricing model: Paid
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FAQ
- What is the scope of your work?
- Every area where a business meets its customers: SEO, Google Ads, website design and development, bespoke apps, support systems, AI integrations, knowledge bases and crisis management.
- Is the service advisory only, or do you carry out the work too?
- It covers both. Nia is able to take what she suggests and build it herself, whether that is dashboards, workflows, help centres or integrations.
- Is AI customer support something you can assist with?
- Yes. AI live chat and AI ticketing deal with everyday questions, and anything tricky or sensitive is passed on to a person.
- What happens during a consultation?
- You talk through the areas where support is struggling and what a good outcome would look like, and you come away with practical ideas. If you want to go further, the implementation can be scoped jointly.
- Which types of business do you take on?
- Online and physical alike. Clients range from a small company overwhelmed by support requests, to a salon or gym wanting its own custom billing or customer-retention app, through to big, established names. My past work spans PBN.LTD (a major hosting company) and SEO for Vivastreet. I live in Madrid and serve clients around the world, working remotely.
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