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Grove

Product management software for founder-led startups

Grove is product management software that helps founder-led startups make product decisions, turn them into build-ready plans, and verify what shipped matches

Overview

Screenshot of the Grove homepage

A look at grovehq.com

Grove is product management software designed for founder-led startups where founders lead product decisions and developers build with coding agents. It handles the work around product decisions: challenging ideas, scoping them into buildable pieces, turning each into requirements and designs, vetting plans before developers' agents pick them up, and checking that what shipped matches what was decided.

The product works across three entry points: the Grove agent directly, integration with Claude or ChatGPT via an MCP connector, or through a command-line tool that coding agents use. Grove reads your GitHub repository read-only and connects plans to merged code, automatically checking whether shipped features match the planned outcomes.

Grove is built for software startups with three to fifteen engineers where a founder leads product. It fits between the initial idea stage and the point where a dedicated product manager might be hired, and can continue working alongside that hire. The platform keeps decisions, their reasoning, and all changes logged and accessible to the team.

Feature notes

  • Collaborative roadmap planning
  • Build-ready requirements and design generation
  • Plan checking against codebase
  • Pull request verification
  • Decision logging and tracking
  • GitHub read-only integration
  • Multi-entry access via Claude, ChatGPT, or CLI
  • Strategy-aligned idea vetting
  • Context-aware developer questions
  • Approval workflow management

Pricing

Pricing model: Free trial

Two weeks free trial, then $299/month for five people, $60/month for each additional person. Founding plan includes 50 plan checks/month and 1,000 PR checks/month. Pro plan is custom pricing with 3× usage: 150 plan checks/month and 3,000 PR checks/month.

FAQ

What is Grove?
Grove is product management software for founder-led startups. It challenges ideas, scopes them into buildable pieces, turns each into requirements and designs, vets plans before developers' agents build them, and checks that what shipped matches what was decided.
Is Grove an AI product manager?
No. Deciding what to build stays with you as the founder. Grove does the work around those decisions: asking hard questions, having separate agents check the plan, keeping decisions current during development, and verifying what shipped matches what you decided.
Who is Grove for?
Grove is for software startups where a founder leads product and developers build with coding agents, typically with three to fifteen engineers. If you've hired a first product person, Grove handles the coordination work. Grove requires at least one developer and a GitHub repository.
How does Grove pricing work?
$299/month covers five people, then $60/month for each additional person. The Founding plan includes 50 plan checks per month and 1,000 PR checks per month. The Pro plan is custom pricing with 3× usage limits: 150 plan checks and 3,000 PR checks per month.
How is Grove different from Jira, Linear or ClickUp?
Jira, Linear and ClickUp track work once it's decided. Grove is where decisions get made before work starts and where the result is checked once it ships. Your developers can keep whatever tracker they use, or none.

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