What is the difference between SEO and AI search optimization?

SEO focuses on optimizing a website to rank in traditional search results. AI search optimization (AEO or GEO) is about getting a brand mentioned and cited by AI systems like ChatGPT and Google AI Overviews, which depends on how the brand is represented across the entire web.

Why is AI search optimization important?

AI-generated answers in search results are converting 4.4 times better than traditional organic search listings. Google has integrated AI Overviews and AI Mode into search results, and 38% of B2B buyers already use AI when evaluating vendors.

Who are Decoding's services designed for?

Decoding works with B2B service providers, e-commerce companies, and agencies looking to scale organic revenue. Services include SEO and marketing agencies as partners.

What can I expect from a free consultation?

During a consultation, an expert will discuss your goals, perform a complimentary SEO and AI visibility audit for your website or brand with suggestions, and create a personalized proposal with scope, pricing, and timeline.

How do you prove impact?

We measure your AI visibility metrics and before/after answer diffs.

SEO & AI Visibility

Decoding

SEO and AI search optimization for SMBs and agencies

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Decoding at a glance

Community votes: 0
Followers: 0
HQ: United States

Decoding metrics

Inspection sheet for trydecoding.com: Ahrefs Domain Rating and Majestic link metrics, with the delta since the last inspection.
Metric	Value
Domain Rating	30 no change since last check
Trust Flow	18 no change since last check
Citation Flow	38 no change since last check
Referring domains	2,479 no change since last check
External backlinks	3,172 no change since last check

Domain Rating by Ahrefs inspected 17 Oct 2026, adjusted 11 Oct 2026. Primary topic: Science/Technology (18). Majestic inspected 11 Oct 2026, adjusted 11 Oct 2026. Link data: Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.

Decoding domain diagnostics

Public RDAP record, last read 16 Oct 2026, 14:21 UTC.
Domain age	1 year
Registered	22 Mar 2025
Expires	22 Mar 2027
Registrar	DreamHost, LLC
DNSSEC	Not signed

Run the full check on trydecoding.com

Team

Fabio FanniFounder

Consultancy offering SEO and AI visibility services through proprietary software and expert optimization, helping businesses rank in Google and AI search

Overview

A look at trydecoding.com

Decoding is an SEO and AI optimization consultancy that helps SMBs and agencies dominate Google and AI search. The company combines technical SEO expertise with AI visibility tracking and optimization services. They offer both software solutions and consulting services, including generative engine optimization, local SEO, technical SEO, AI content optimization, and digital PR.

The team has more than 16 years of expertise in technical SEO, content strategy, and AI optimization. They work with B2B service providers, e-commerce companies, and agencies. Services are available on one-time project or ongoing retainer basis, with customizable packages ranging from SEO strategy reviews to fully managed done-for-you services.

Feature notes

AI visibility tracking and monitoring across ChatGPT and AI search engines
Technical SEO audits and optimization
Competitor tracking across AI platforms
Content optimization for AI citation and retrieval
Local SEO and local AI search optimization
Digital PR and link building
Custom SEO strategy and roadmap
Unlimited access to consultants via Slack
Professional content creation and editing

Pricing

Pricing model: Paid

SEO strategy review: from $3,000 per month; Growth SEO partner: from $4,500 per month; SEO done-for-you: from $7,500 per month (or $13,000 for faster execution)

See Decoding's full pricing (opens in new tab)

Compare and explore

FAQ

What is the difference between SEO and AI search optimization?: SEO focuses on optimizing a website to rank in traditional search results. AI search optimization (AEO or GEO) is about getting a brand mentioned and cited by AI systems like ChatGPT and Google AI Overviews, which depends on how the brand is represented across the entire web.
Why is AI search optimization important?: AI-generated answers in search results are converting 4.4 times better than traditional organic search listings. Google has integrated AI Overviews and AI Mode into search results, and 38% of B2B buyers already use AI when evaluating vendors.
Who are Decoding's services designed for?: Decoding works with B2B service providers, e-commerce companies, and agencies looking to scale organic revenue. Services include SEO and marketing agencies as partners.
What can I expect from a free consultation?: During a consultation, an expert will discuss your goals, perform a complimentary SEO and AI visibility audit for your website or brand with suggestions, and create a personalized proposal with scope, pricing, and timeline.
How do you prove impact?: We measure your AI visibility metrics and before/after answer diffs.

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