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How badges and links work on your listing

Display our badge to publish your free listing, and understand when your link earns dofollow status.

Updated

Badge setup and activation

Every listing can display our badge on your website. Navigate to your listing's badge page to select a design—choose from shape, light or dark theme, and size options. Copy the HTML snippet provided and embed it on your site; it points to your listing page here.

For free listings, the badge acts as a publication gate. Your listing publishes only once our crawler detects a link to your listing page on your website. We check automatically and re-scan every 7 days. If the badge is removed, your listing reverts to "waiting for badge" status and you'll receive an email notification. Restore the badge and your listing re-publishes automatically.

Link authority: nofollow and dofollow

Your badge link starts as nofollow. Our system evaluates it live and converts to dofollow when two conditions are met: your site's Domain Rating (Ahrefs) reaches at least 20, and our spam checks clear. Until then, the link remains nofollow.

Paid launches receive a dofollow link to your website on the listing page automatically. Free listings retain a nofollow link unless the criteria above are satisfied.

Award badges

Launch of the Week winners, Featured, Launched and Verified badges appear automatically on your listing when earned. These badges require no configuration.

Questions people ask

Why hasn't my free listing published yet?
Our crawler needs to find a link to your listing page on your website. Add our badge to your site, then we'll detect it during our automatic checks every 7 days.
What determines if my badge link is dofollow?
Your site's Domain Rating (Ahrefs) must be at least 20 and pass our spam checks. Paid launches always get dofollow; free listings get dofollow only when these conditions are met.
What if I remove the badge from my website?
Your free listing will move back to "waiting for badge" status and you'll be emailed. Replace the badge and it re-publishes automatically.

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