| What it does | Free business plan, reality check, and task board for small business owners
| Equity Research & Market Intelligence
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| Stage | Not given
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| Founded | Not given
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan: $0. Pro: $19/month ($15.83/month billed annually, 14-day free trial). Business: $49/month ($40.83/month billed annually). If advisor invites you, first months of Pro are free with no card: 1 to 3 months depending on advisor's plan, or 12 months if they're a verified SBDC or SCORE partner.
| Free: $0 forever. Analyst: $49/month. Research Pro: $89/month. Teams & Data: Custom contract pricing. Annual billing offers two months free. Seven-day free trial of Research Pro available with no card required.
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| Key features | - Honest business plan in plain English written from user's own answers
- Free calculators for pricing, break-even, runway, and taxes
- Education hub with plain-English lessons on LLCs, pricing, payroll, taxes
- Advisor collaboration with permission controls
| - Reads and analyzes SEC filings (10-K, 10-Q, 8-K)
- Maps market events to affected companies via economic mechanisms
- Tracks 13F institutional holdings and insider Form 4 trades
- Provides verdict scores with reasoning and counter-thesis
- Earnings quality assessment and quarterly comparison
- Valuation analysis against peers and sector ranking
- Market-wide opportunity list and forming-theme radar
- Customizable watchlists with alerts on verdict changes
- Market-wide screening on insider activity, 13F flow and short interest
- iPhone app with synchronized research access
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| What makes it different | - Advisor invitations come with free Pro trial or months of free access with no card required
- Every customer quote and number traced back to user's own interview notes, never guessed or generated
- Turns business answers directly into actionable ordered tasks instead of static documents
- Advisor directory to find consultants, CPAs, SBDC counselors, and coaches nearby
- SBA/SCORE-formatted PDF and Word export on paid plans
| - Evidence-backed verdicts: every conclusion traces from market data through economic mechanisms to audited company fundamentals
- Continuous filing analysis: 77,956 SEC filings read and mapped, recomputed same-day when new filings arrive
- Timestamped decisions measured forward: verdicts are stamped when made, tracked at 1, 5 and 20 days to build earned track record
- One research workflow, not disconnected scores: market events stay connected from headline through mechanism to company fundamentals
- Every company searchable on all plans: no index restriction; plans differ only by depth of evidence, not which companies are visible
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | Not checked yet ● no change since last check | 3 ▲ +1 (up) since last check |
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| Trust Flow (Majestic) | 0 | 0 |
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| Citation Flow (Majestic) | 0 | 0 |
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| Referring domains (Majestic) | 0 | 0 |
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