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Marvlus vs EtsyOptima

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Marvlus compared with EtsyOptima
DetailMarvlus logo MarvlusEtsyOptima logo EtsyOptima
What it doesWhite label SEO software for agencies that captures leads, wins clients with branded reports, and manages them in one place Free AI Etsy SEO tool that optimizes listings and helps sellers rank higher
StageNot given Not given
FoundedNot given Not given
Based inNot given PK
Pricing modelFreemium Freemium
PricingFree plan with limited audits and 5 AI prompts. Agency plan: $49/mo with lead generator, white-label reports, CRM, and 10 client websites with 1,000 prompts. Website Owner plan: $29/mo with 50 landing pages, unlimited audits, and 500 prompts. Free Starter: $0 per month (1 listing optimization per month, basic AI titles, standard dashboard). Growth: $7/month or $70/year (5 listings per day, advanced AI suggestions, trend analysis, email support). Power Seller: $13/month or $130/year (10 listings per day, priority AI model, trending shops
Key features
  • Embeddable SEO and AI audit for lead capture
  • Fully white-label audit and reports with custom branding
  • AI mention tracking across ChatGPT, Claude, Gemini, Perplexity
  • Google rank tracking with Search Console data
  • Competitor comparison in Google and AI search
  • Client pipeline and CRM with stage tracking
  • Prioritized SEO and AI task management
  • Progress reports showing score, ranking, and task updates
  • AI Listing Optimizer that generates SEO titles, 13 tags and descriptions from a product photo or draft in ~60 seconds
  • Free Etsy Tag Generator that creates all 13 SEO-optimized long-tail tags under 20 characters
  • Free Etsy Title Generator producing 5 keyword-optimized titles under 140 characters
  • Free Etsy Description Generator for SEO-optimized, conversion-ready product descriptions
  • Free Keyword Research Tool with live Google Trends data for finding long-tail low-competition keywords
  • Free Etsy Profit Calculator that shows real take-home after fees and net profit margins
  • Free Selling Events Calendar with Valentine's, Mother's Day, Halloween, Black Friday and Christmas dates with prep lead times
  • Free Trending Categories showing live Google Trends demand and rising searches by Etsy category
  • Free Shop Analyzer that audits shop SEO with a 0-100 health score and prioritized fixes
  • Competitor Rewriter that optimizes rival listings without scraping
What makes it different
  • No coding required: copy-paste embedding and plain-language reports
  • Combines lead generation, client management, and AI visibility in one platform
  • Tracks AI visibility across multiple platforms including ChatGPT, Claude, Gemini
  • Fully branded reports where prospects never see Marvlus
  • Built by a three-time SaaS founder with proven exits
  • Free access to all core Etsy SEO tools including keyword research, tag generator, shop analyzer and profit calculator on all plans
  • Includes live Google Trends data for keyword research to find real shopper search terms
  • 7-day money-back guarantee on paid plans with no credit card required to start free
  • Democratizes SEO software for independent Etsy sellers to compete with larger retailers
Community votes00
DR (Domain Rating by Ahrefs)28 +3 (up) since last check9 −1 (down) since last check
Trust Flow (Majestic)85
Citation Flow (Majestic)3126
Referring domains (Majestic)3525

5 details filled in for both companies.

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