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IdeaCrystal vs EquiReason

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

IdeaCrystal compared with EquiReason
DetailIdeaCrystal logo IdeaCrystalEquiReason logo EquiReason
What it doesDeep market research from 50+ live data sources with a defended Go/No-Go decision Equity Research & Market Intelligence
StageNot given Not given
FoundedNot given Not given
Based inCY Not given
Pricing modelPaid Freemium
Pricing$37 per report, one-time payment Free: $0 forever. Analyst: $49/month. Research Pro: $89/month. Teams & Data: Custom contract pricing. Annual billing offers two months free. Seven-day free trial of Research Pro available with no card required.
Key features
  • Search demand analysis with 12-month and 5-year trend trajectories
  • SERP analysis and content gap identification
  • Competitor traffic breakdowns and positioning comparison
  • TAM/SAM/SOM market sizing
  • SWOT analysis and competitive deep-dive
  • Keyword volume and SERP rankings from live APIs
  • Interactive HTML report with downloadable PDF
  • Go/No-Go recommendation with evidence-backed assessment
  • 8-step parallel research pipeline
  • Reads and analyzes SEC filings (10-K, 10-Q, 8-K)
  • Maps market events to affected companies via economic mechanisms
  • Tracks 13F institutional holdings and insider Form 4 trades
  • Provides verdict scores with reasoning and counter-thesis
  • Earnings quality assessment and quarterly comparison
  • Valuation analysis against peers and sector ranking
  • Market-wide opportunity list and forming-theme radar
  • Customizable watchlists with alerts on verdict changes
  • Market-wide screening on insider activity, 13F flow and short interest
  • iPhone app with synchronized research access
What makes it different
  • Queries 50+ live data sources instead of relying on cached data or AI memory
  • Structured data collection and cross-referencing before synthesis, not AI summarization from training data
  • Includes actionable next steps and specific tests, not just analysis
  • Reports gaps as testable hypotheses with difficulty and priority scoring
  • Evidence-backed verdicts: every conclusion traces from market data through economic mechanisms to audited company fundamentals
  • Continuous filing analysis: 77,956 SEC filings read and mapped, recomputed same-day when new filings arrive
  • Timestamped decisions measured forward: verdicts are stamped when made, tracked at 1, 5 and 20 days to build earned track record
  • One research workflow, not disconnected scores: market events stay connected from headline through mechanism to company fundamentals
  • Every company searchable on all plans: no index restriction; plans differ only by depth of evidence, not which companies are visible
Community votes10
DR (Domain Rating by Ahrefs)26 +1 (up) since last check3 +1 (up) since last check
Trust Flow (Majestic)180
Citation Flow (Majestic)310
Referring domains (Majestic)1040

5 details filled in for both companies.

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