| What it does | Equity Research & Market Intelligence
| Independent guides to AP automation, bill payment, and expense management software for US small businesses
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| Stage | Not given
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| Founded | Not given
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| Based in | Not given
| US
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| Pricing model | Freemium
| Free
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| Pricing | Free: $0 forever. Analyst: $49/month. Research Pro: $89/month. Teams & Data: Custom contract pricing. Annual billing offers two months free. Seven-day free trial of Research Pro available with no card required.
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| Key features | - Reads and analyzes SEC filings (10-K, 10-Q, 8-K)
- Maps market events to affected companies via economic mechanisms
- Tracks 13F institutional holdings and insider Form 4 trades
- Provides verdict scores with reasoning and counter-thesis
- Earnings quality assessment and quarterly comparison
- Valuation analysis against peers and sector ranking
- Market-wide opportunity list and forming-theme radar
- Customizable watchlists with alerts on verdict changes
- Market-wide screening on insider activity, 13F flow and short interest
- iPhone app with synchronized research access
| - Direct pricing verification from vendor websites
- Integration research with QuickBooks Online, Xero, and NetSuite
- 172 guides covering AP, bill payment, expense management, and AR tools
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| What makes it different | - Evidence-backed verdicts: every conclusion traces from market data through economic mechanisms to audited company fundamentals
- Continuous filing analysis: 77,956 SEC filings read and mapped, recomputed same-day when new filings arrive
- Timestamped decisions measured forward: verdicts are stamped when made, tracked at 1, 5 and 20 days to build earned track record
- One research workflow, not disconnected scores: market events stay connected from headline through mechanism to company fundamentals
- Every company searchable on all plans: no index restriction; plans differ only by depth of evidence, not which companies are visible
| - No sponsored placements or paid rankings that influence recommendations
- Transparent affiliate relationships disclosed on every relevant article
- Real integration testing rather than vendor documentation alone
- Recurring complaint pattern analysis across 50+ verified reviews
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 3 ▲ +1 (up) since last check | 6 ▲ +1 (up) since last check |
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| Trust Flow (Majestic) | 0 | 3 |
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| Citation Flow (Majestic) | 0 | 26 |
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| Referring domains (Majestic) | 0 | 18 |
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EquiReason
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