| What it does | AI-powered conversion rate optimization audits that score your store from the perspective of different customer types
| Portfolio risk monitoring and analytics for self-directed investors
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| Stage | Not given
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| Founded | Not given
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free audit with no credit card or login required. Growth plan: $99 per month for twelve audits per year, one tracked site, with the ability to cancel anytime.
| Guardian Pro: $19.99/month or $12.50/month billed annually ($149.99/year); list prices $24.99/month or $15.62/month annually ($187.49/year). Guardian Elite: $39.20/month or $26.60/month billed annually ($319.20/year); list price $33.25/month ($399/year). 7-day free trial with no credit card required
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| Key features | - Audience-based CRO scoring - audits store from perspective of first-time visitors, repeat customers, comparison shoppers, and gift buyers
- 40 conversion checks per audit covering homepage to cart
- Automatic re-auditing every 30 days with change tracking
- Mobile viewport analysis and scoring
- Free audit with no login or credit card required
- No installation or tracking code needed
- Support for Shopify, WooCommerce, Magento, and custom platforms
- Permanent report history available for review
- Audience divergence analysis showing cost of design tradeoffs
| - Multi-broker portfolio aggregation across read-only connections
- Concentration risk detection with position and sector analysis
- ETF overlap checker showing duplicated holdings
- Email and Telegram alerts when thresholds crossed
- Portfolio health score across five risk dimensions
- Volatility and max drawdown tracking with rolling 30-day analysis
- Support for 401k, IRA, and retirement accounts across major custodians
- Crypto tracking available on Guardian Elite plan
- Global coverage across 32 countries and 41+ exchanges
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| What makes it different | - Only CRO audit that scores from the perspective of different customer segments rather than a universal checklist
- Fast insights delivered in minutes, not weeks or thousands in cost
- Continuous monitoring with automatic audits every 30 days capturing real-time changes
- Built by CRO practitioners with 20+ years ecommerce experience, not a software company
- Shows potential revenue impact with customer loss estimates
| - Published methodology with full transparency on how concentration, overlap, drift and volatility are calculated
- Read-only broker connections that cannot execute trades or access money
- ETF look-through analysis revealing hidden exposure across funds
- Sync-based alerts triggered only when thresholds crossed, not on every price tick
- Global multi-country support spanning Americas, Europe, Middle East, Africa and Asia-Pacific
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | Not checked yet ● no change since last check | 27 ● no change since last check |
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| Trust Flow (Majestic) | 4 | 1 |
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| Citation Flow (Majestic) | 19 | 26 |
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| Referring domains (Majestic) | 5 | 58 |
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